JP Digital Tech-Your Go To Source for Marketing By John Phanchalad

Marketing online is the wave of the future which is now. If you have not taken advantage of the possibilities that the internet offers to reach potential customers than you are not taking advantage of one of the most powerful business  tools available to you.

Regardless what industry you are in the internet can help you to successfully grow your business. Through the proper marketing techniques you will be able to see the largest return on your investment. Internet marketing is one of the most powerful marketing tools available.

John Phanchalad the head of JP Digital Tech found out a long time ago how valuable internet marketing can be. He was way ahead of the pack than and still remains ahead of the pack with innovative approaches to online marketing. Making the decision to step up your marketing is an easy decision because it makes the most sense.

The Right Agency

Online marketing should have two functions for your business. It should result in leads and new clients and it should help with brand recognition. Using the right agency will help you get the results that you need. There are a lot of online marketing companies but not a lot of well qualified companies like JP Digital Tech.

JP Digital Tech has the experience and talent to get the results that you expect from an online marketing campaign. Experience like John Phanchalad has in the industry is not something that is easy to find. When John got involved in internet marketing over a dozen years ago, internet marketing was on the cutting edge in the industry.

Being there at the very beginning helped him to develop some of the industry standards that are in place today. Of course everything that came after John and his early efforts was nothing more than attempts to duplicate what works. As the industry evolved so did John’s approach.

John Phanchalad understands how important it is that JP Digital Tech has creative talented staff members that can work with any industry to produce exciting websites and effective marketing campaigns because JP Digital Tech is a direct reflection of his abilities as the CEO.

JP Digital Tech under the watchful eye of John Phanchalad is the right agency for a host of reasons that range from their technical know how to their innovative creative team approach to producing high quality campaigns that get results! 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

The Traditional Sales Formula By John Phanchalad

               

 You may wonder why your online business is not as successful as your traditional sales department, and if perhaps you should hire an online marketing consultant like John Phanchalad from JP Digital Tech. The traditional business sales formula is all about getting your people out in the community and communicating with the customers. Through communication, salesmen get to know their customer base, begin to understand their customers’ needs, and are able to secure sales. Traditional business tactics rely on establishing a rapport with a client and then leading them to the sale by appealing to their needs and their unique personalities. A good salesman never treats a customer as just another sale.

                Instead, good salesmen treat each customer as the sale: the only sale that matters. This is absolutely critical because customers want to feel like a unique individual whose needs matter, and they often will not tolerate being treated to anything less than a salesman’s full attention. A salesman should be looked at as an extension of your company’s image or brand. When a customer is disappointed with a salesman, that customer is disappointed with your company. When your customer denies a salesman’s attempt to close a sale, that customer has just cut ties with your company and damaged your relationship.

                Despite the apparent differences, online marketing is surprisingly similar to traditional forms of marketing. If your marketing strategy involves putting up a website for buying your product or service and you expect that to be sufficient to convince people to go to you over your competition, then you are setting yourself up for failure. People want to be led to the sale, not to have to find it on their own. In short, they want a call to action, and they want people to talk to who can address their needs when they want them to, and at the click of a button. To reiterate, if you do not have good online customer service and marketing, you will lose countless sales. You may still do some small amount of businesses on your website, but you will not be able to control your online sector of the business world, and most of your potential customers will settle with your competition instead of you.

                Luckily, there are options for business owners who do not have their own dedicated online marketing staff to sort out and dissolve these problems, as well as for companies whose marketing staff have failed to dissolve these issues. Online marketing consultants like John Phanchalad at JP Digital Tech are capable of assessing your website’s business, and figuring out which areas are the weakest and then removing those weaknesses. With an experienced online marketing consultant like John Phanchalad, you can ensure that your online sales are at least as effective as your ground sales.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Building a Business By John Phanchalad

There are certain stepping stones that every business needs to take to be successful. No matter how unique your business is you still have to be able to get the word out about your business. So one of the first steps you need to take is to start advertising.

Preparing an advertising campaign on your own is not a good step to take. For your business to thrive you have to have clients/customers. Drawing in those clients/customers should be left up to the experts because it is that important.

As a new business owner you no doubt realize that online marketing is the way to go to really spread the word about your products or services. JP Digital Tech is the company that you should seek out for help with your online marketing. John Phanchalad is the leader at JP Digital Tech and has been in the internet marketing business long before internet marketing was really a business.

Proceed With Caution

It cannot be stressed enough that you have to be careful who you trust your website to. Creating a website is really a team effort to get things up and running correctly. While there are some very talented people that can create a great looking website it has to be more than great looking.

JP Digital Tech has the staff to create not only a good looking welcoming site but one that is completely functional. Function is very important on a website especially if you are going to be taking orders online. Consumers do not want to wait around until a website is back up they just move on to the next site.

Every Advantage

Commerce is very competitive. The world wide web has opened up the world to shoppers and seekers of services. Consumers are no longer tethered to stores or services in their geographical location. Getting the attention of clients/customers online is very important to get the advantage that you need to succeed.  

JP Digital Tech can provide you with that advantage by creating a unique online marketing campaign that works. You deserve success and you deserve every advantage possible to get that success. JP Digital Tech and John Phanchalad can be your advantage. Building your business requires that you have the right support team in your corner JP Digital Tech is that team.

Take advantage of their experience in creating many successful campaigns for a complete range of products! 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Content Production: Who Needs It? By John Phanchalad

Notice which online businesses and retailers always make good? How do they do it? How do the keep engaging their customers again and again? One word: content. Content as part of your internet marketing scheme is more important than nearly anything else. With that in-mind, we are here to share with you more information about content, what it can do for your business both online and in the real world, as well as how contacting a professional marketer like John Phanchalad and his team at JP Digital Tech can help you with this.

What is Content?

Content is just as varied in what it is as is every different business. Basically, anything that is not just a press release or a rehash of your overall goals, vision, and mission. Some examples include online advertising, images, pictures, videos, podcasts, blogs, instructional posts, info-graphics, comics, artwork produced by others, slideshows and presentations, and more. As you can see, you can have possibly hundreds of different choices when it comes to what content you want to utilize, as well as how you may want to pitch it to customers.

Keeping Your Face Fresh Online

Content and addition of new content to your website on a regular basis keeps your face fresh to customers. It shows that you are interested in engaging your customers, interacting with them, and providing them with exciting content that they can easily access, share with others, and that they might just love. Retailers who do not use original content in their online marketing scheme often fall by the wayside because they have no real way to engage customers, and may even quickly run out of things to say to their customers, online. The same thing again and again can be your death sentence when online.

The Content Masters

Want to know more about what types of content your customers are interested in? Want help in designing and implementing this content? If so, you should contact John Phanchalad and his professionals at JP Digital Tech. They can let you know more about what content you may want to use, how to share it, how to target your audience, and any other content issue that you need guidance on. They can also help you with other aspects of your internet marketing scheme, like your webpage, email campaigns, use of social media, production of video, online advertising, and more.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Getting the Most from Analytics from Google By John Phanchalad

Google analytics can go a long way in helping to make your website, social media interaction, and customer targeting much more effective. For many, however, using this type of information may seem like a total mystery. Or, worse, they may know nothing about the tools available to them for free through Google itself. Here, we will look at some things that you can do in order to better utilize Google analytics for your business, as well as your internet marketing goals.

Try a Seminar

Google actually offers seminars on their analytics webpage for those who are utilizing this information. These seminars are hosted in various locations all over the nation, and are available to everyone who wants to use analytics, or use them more effectively, no matter their current experience with these tools, or their knowledge base. Some of these seminars cover AdWords, while other covers how to make the most out of your webpage, or just analytics themselves. There are also helpful videos online, posted on the Google Analytics YouTube channel, that you can access and watch for free to give you a better idea of topics covered in these seminars.

Take a Course

Do you want to learn more about analytics, all while receiving actual certification in this important field? If so, you may want to try taking a course through Google. These courses are hosted online on a regular basis. Even when courses are not in-session, you can still access all the course materials for absolutely free (although doing this will not get you a certificate). Visit the people at Google often to see when these courses are open if you would like to earn a certificate. You can look at these materials at your own pace, and revisit any of them at any time.

Call a Professional

Lastly, you may want to just call someone who has experience in using Google analytics, like John Phanchalad and the people at JP Digital Tech. Professionals like John Phanchalad can help you to better understand analytics, and what they mean for your business and your online marketing scheme. This is an especially great option if you are strapped for time, but need to have someone on your side who better understands analytics than you think you could. If you think this might be the case for you, contact JP Digital Tech today.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Tips To Make Your Content Stand Out By John Phanchalad

There are countless online marketing strategies that you can implore to help make your business more visible or relevant online. However, none are as effective as creating meaningful and unique content that really stands out and engages your audience. John Phanchalad created JP Digital Tech to make internet marketing techniques simpler for business of all sizes. However, John Phanchalad is a proponent for putting time and effort into the content that you create. Sometimes the key to online marketing success is simple and it is always tied to the quality of the content that you produce on a regular basis. John Phanchalad backs many online marketing strategies, but these keys to writing better content will be the most beneficial to your business.

Don’t Limit Your Reach

The key to creating great content for your site lies in your ability to not limit your audience. You shouldn’t be focused on drawing the attention of readers at fist. Instead you should try to create content that doesn’t drive your audience away. Once you find the preferred voice of your content and better understand your audience, you can begin to create content that is designed to attract traffic. However, doing this too soon will not be an effective online marketing strategy.

10 Seconds Is Up

Once someone lands on your website, you only have a mere 10 seconds to convince them to stay. Research shows that most internet users decide to stay or leave a site within just 10 seconds. This means that you have to make an impression immediately and pay attention to the titles and headlines that you use to promote your content. You have to stand out in some way if you want your content to be seen at all.

Short and Sweet

When online users visit websites reading is what they do, but they are looking to do less and less of it. Although internet users are in search of content, they are looking for content that is direct and to the point. Most individuals do not want to spend their entire afternoon sifting through your long content; instead they want to find the information that they need in the shortest word count possible. You have to strike a balance between being informative, and also keeping your posts short.

Content is the king of internet marketing tools and all roads eventually lead back to the quality of your content, so never take shortcuts in this aspect of online marketing.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Internet Marketing: How to Do It Right

Internet marketing can be a tough business, especially with all the competition, both local and global, online. However, here, we will give you some simple tips and tricks about how the people at JP Digital Tech can help you to transform your online marketing to a real sales powerhouse for your business, no matter your market, location, or what good or service you happen to be selling. Let us show you just how valuable internet marketing can be.

Connect Your Website, Social Media, and Sales

We can help to show you how to connect your official webpage to your social media pages, and your overall sales numbers. By running specials and discounts online, you can really get to know your customer base, widen your current customer base, and get your name out there on sites like Twitter, YouTube, Facebook, and more. We will show you how to pack both your social media pages and your homepage with dynamic content that will interest your customers, keep them coming back to your site, and will even get them to buy from your more often.

Great Online Advertising

We can also show you how to take advantage of great online advertising through viral campaigns, e-newsletters, digital coupons, SEO targeted content, and much more. There is a plethora of tactics out there that you can use in your online marketing scheme to advertise your product. However, unless you know them, and take full advantage of each of them, you could actually be losing out on total sales at the end of the month. Losing out on sales, obviously, means you are not reaching your full potential for profit, which is what every business ultimately wants. We can show you how to boost your online presence with this content, and get more exposure than ever before.

Call John Phanchalad at JP Digital Tech Today!

If you think all of the above sounds like a great deal that could really help your business, contact John Phanchalad at JP Digital Tech today. We are standing by and ready to help you by answering any questions about our services, as well as to let you know more about what we can do to boost your business and its sales. With his company, JP Digital Tech, John Planchalad has years of cooperate experience, as well as experience with internet marketing and marketing in general. He will not let you down.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

How Complex Should My Online Marketing Be By John Phanchalad

Recently John Phanchalad has been working with some technology savvy companies that have been implementing some highly complex marketing solutions to drive results for their businesses.  These complex marketing solutions have been based on a set of segmentation and action sets which relate to how the website works and how visitors interact with the website.

The question this has raised for John Phanchalad is how complex should an online marketing plan be?  The answer really is that there is not one answer for all businesses, but instead a business by business answer.

If you are a business owner who is just starting out online then you should start with a simple online marketing plan.  A simple online marketing plan would get you results and then once you’ve gotten some results you can invest in something more complex.

IF you are a business owner already getting results online then you should invest in something more complex as the complexity will result in a smarter marketing plan that results in more sales.  It will limit the number of people falling out of your marketing cycle and improve your overall sales.

John Phanchalad believes it’s about choosing the right internet marketing plan for you at the right time for your business.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Targeted Content Development Strategy for the Internet: An Introduction By John Phanchalad

Are you looking to expand your company’s brand recognition and build a larger base of devoted clientele? Nowadays, the Internet is one of your greatest allies in terms of marketing. In particular, content development can be vital in building your brand and getting your name out there. Read on to learn more about content and how it can help you market your company through the Internet.

What is content development?

Content can refer to anything your business would use, such as brochures, paper ads, press releases and even special offers. It can include text, video graphics and audio recordings. Therefore, you can see the wide range of what content can be and the many uses it can have.

However, the open-ended nature of content will require you to fine tune your strategy. According to John Phanchalan of JP Digital Tech, effective content marketing needs to directly target your objectives, whether that is increased sales, greater exposure or driving traffic to your website. So just hiring a content producer won’t be effective without a plan for the type of content you want them to produce.

Different Types of Content

As Phanchalan says, content can be divided into five major groups: editorial, marketing, public relations, search engine optimization, and social media.

These five groups of content will accomplish different things. For example, investing in search engine optimization will steer traffic to your website, whereas social media will help you build a following and help you with public relations. You can also use social media as a platform to share news and updates, letting your fans know that your business is growing and big things are happening.

Content Development: Some Things to Think About

Before you start implementing a content development plan for internet marketing, here are some things to consider. The first priority is your audience. Who are you trying to reach and for what purpose? Are you looking to reach out to potential clients or connect with loyal fans who are already using your services or products?

After you’ve established who you’re trying to reach, you can think about style. This can refer to the tone, subject matter and type of media you wish to include, whether it be text, pictures or video.

Then, your next decision is frequency. How often do you produce new content and where? Do you post a nifty update on Twitter every few hours, or a new blog post once a week? Again, this will depend on who you’re trying to reach and your resources for producing new material.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Internet marketing is a complicated exercise and an extensive one too. There are various facets of internet marketing and many little processes constitute the entire premise. It is not as simple as print marketing where you can only advertise in the newspapers, print a few brochures and circulate a few hundred flyers. As John Phanchalad of JP Digital Tech says, internet marketing is a much broader phenomenon than traditional marketing.

There are various types of internet marketing. You can opt for search engine optimization, online advertising, social networking, social media marketing, video marketing and content marketing among others. In most cases, companies have to indulge in all these different methods of internet marketing to create an impact. Once you start exploring these various domains or sub domains, you would realise that they are very closely interrelated as well. Search engine optimization relies heavily on content marketing. Social media marketing would call for video marketing to make an effective strategy. Online advertising would also need search engine optimization among other strategies.

At the end of the day, a company has to come up with an inclusive internet marketing strategy which caters to all its facets but at the same time makes the most of what is comfortably affordable for the company and also the most rewarding. A natural question thus is where to get started with internet marketing.

John Phanchalad of JP Digital Tech has a very simple solution to that question. He says that a company can invest in all methods of internet marketing, right at the start and simultaneously if their marketing budgets allow such a luxury. If the budgets are not very accommodating, in other words stringent in regards to expenses, then one can always decide which method would be the simplest and easiest to go about with.

Search engine optimization is at the crux of internet marketing and that cannot be avoided but if a company cannot invest sufficient amounts of time for such strategies to show results then online advertisements have to be the commencing point. Social networking or social media marketing do not cost much money and a company should explore the viral mediums. Video marketing would be slightly expensive and hence that can take a backseat at the start. Content marketing is very economic if someone in the company is developing the content but not otherwise. Yet, it would cost much less than online advertisements and video marketing campaigns.

If there is no stringency in the marketing budget then a company should be aggressive with search engine optimization, online advertising and video marketing while utilizing social media to its fullest potential. 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Where To Get Started With Internet Marketing By John Phanchalad

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Internet marketing is a complicated exercise and an extensive one too. There are various facets of internet marketing and many little processes constitute the entire premise. It is not as simple as print marketing where you can only advertise in the newspapers, print a few brochures and circulate a few hundred flyers. As John Phanchalad of JP Digital Tech says, internet marketing is a much broader phenomenon than traditional marketing. 

There are various types of internet marketing. You can opt for search engine optimization, online advertising, social networking, social media marketing, video marketing and content marketing among others. In most cases, companies have to indulge in all these different methods of internet marketing to create an impact. Once you start exploring these various domains or sub domains, you would realise that they are very closely interrelated as well. Search engine optimization relies heavily on content marketing. Social media marketing would call for video marketing to make an effective strategy. Online advertising would also need search engine optimization among other strategies.

At the end of the day, a company has to come up with an inclusive internet marketing strategy which caters to all its facets but at the same time makes the most of what is comfortably affordable for the company and also the most rewarding. A natural question thus is where to get started with internet marketing.

John Phanchalad of JP Digital Tech has a very simple solution to that question. He says that a company can invest in all methods of internet marketing, right at the start and simultaneously if their marketing budgets allow such a luxury. If the budgets are not very accommodating, in other words stringent in regards to expenses, then one can always decide which method would be the simplest and easiest to go about with.

Search engine optimization is at the crux of internet marketing and that cannot be avoided but if a company cannot invest sufficient amounts of time for such strategies to show results then online advertisements have to be the commencing point. Social networking or social media marketing do not cost much money and a company should explore the viral mediums. Video marketing would be slightly expensive and hence that can take a backseat at the start. Content marketing is very economic if someone in the company is developing the content but not otherwise. Yet, it would cost much less than online advertisements and video marketing campaigns.

If there is no stringency in the marketing budget then a company should be aggressive with search engine optimization, online advertising and video marketing while utilizing social media to its fullest potential. 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

How to Write a Script for Internet Marketing YouTube Videos By John Phanchalad

Good scriptwriting isn't an easy task, but you don't need to be a professional to write a good script. Keep it simple and use words that your intended audience will relate to and find easy to understand. Avoid language that they won't understand.

Your script should sound natural as it's being read, so try to make it sound as if it is something you would really say. If it's too stiff, it won't sound right.

There is scriptwriting software available if you are writing a long script. Some scriptwriting software includes Final Draft 8 and one called Movie Magic Screenwriter 6. Celtx also offers scriptwriting software that you might find helpful.

As you're writing your script, include direction in addition to the words that are scripted. Direction describes the actions that take place. Be as detailed as possible so it comes off the way you want it to. Indicate whether props, graphics or charts are to be used. Props are very helpful in any video, because most people are visual learners.

Remember to keep it as natural as possible and read the scrip out loud to ensure this is something that sounds natural and not stiff. 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Facebook Posts to Boost Engagement By John Phanchalad

Facebook can be a great tool for businesses to boost their customers’ engagement. But only certain types of post actually work to boost engagement, these posts are:

1.    Quotes: Famous quotes are memorized, put on shirts, coffee cups and bumper stickers. So by using quotes, you’re grabbing the attention of people who love to copy them and re-use them on their site. Make your quotes relevant to your product, service or promotion and make them memorable.

2.    Ask your customers a question: by asking their opinion, their favorite book or product or even favorite holiday food, you’re engaging them to respond and interact with you.

3.    Provide tips and tricks. For example if you run a gourmet salt shop, you may give tips about what salt to use when, or how to store your salt in a humid environment.

4.    Fill in the blank posts are funny and engaging. They ask customers to be creative and engage with you and other users. For example, you could post, my favorite way to eat salt is on a------.”

5.    Caption this image. This is a fun way to get customers attention because it uses an image and also asks them to think about something, respond to it and interact with the wider audience.

6.    Post a meme: these are funny pictures or posters with humorous lines that people often share and repost on their own social media. Make it relevant to your business, and have your business’ contact information somewhere on the meme.

These tips will help bring in social media customers, and also lets you use Facebook in a fun, interesting way. Customers will like to see the playful, creative side of your company and you can really get to know our customers by engaging with them over Facebook.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

3 Tips for Doing Well on Linked In By John Phanchalad

LinkedIn can do a lot for your professional career, but only if you are using it properly. You have to remember that this is not just another social media site, like Facebook or Twitter. It is where you go to meet other professionals, to improve your professional image, and to attract people in the field. Make sure that you are using LinkedIn in a way that is going to prove beneficial for you if you want to make the most out of it. There are several ways for you to do this, and many ways for you to mess up, so go into it prepared.

Before you get started talking and using LinkedIn, you need to make sure that you have an informative, professional profile. Make it reflect you as a professional, not your personal life. Everything from the picture to the summary to your updates should be about you and your career field. Your profile picture should be one of you as you would look on the job, the summary should have the information that employers and other professionals would want to see, and you should have all of your previous experience listed. It is going to be like your resume, just with a bit more added into it.

Your first move might be to start adding people and making use of the various parts of LinkedIn. This is a great thing to do, especially since it helps you to develop professional connections, but make sure that you are doing it properly. Just adding people and using the defaults, or letting everything go to basic, is not the way to do this. You want it to fit the individual so that you can attract the right people. Choose what suits each person that you add and use the features fully. This will help you to make the most out of LinkedIn and everything that is possible with it.

Stay active. This is one of the most important aspects of LinkedIn if you want to take advantage of it. When people are looking into you, they want to see that you are active and that you are doing something. It is not likely that they will reach out to you if they suspect that you are not even using the site any longer. To avoid missed connections with people who could give your professional life a boost, do status updates, talk, and stay active on the site in general.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Mobile Marketing Is Integral To Any Internet Marketing Strategy By John Phanchalad

Mobile marketing is relatively new but it has quickly reached a phase wherein it is poised to become the one of the most dominant forms of marketing. More people use a mobile than computers or desktops. People stay glued to their mobile phones more than they watch television or listen to the radio. The youth today may not reach newspapers but certainly reads numerous news articles on the mobile phone. Whether it is solely because of the omnipresence of mobile internet or the amazingly fast and state of the art specifications of the smart phones and tablets, mobile usage has increased manifold times and it is the most dominant device being used by consumers today.

Many companies have indulged in internet marketing in the recent years but as John Phanchalad says, from here on every company would need to have a presence in the mobile world as well, ignoring or avoiding which will be a huge blunder for any company and its products or services.

The Omnipresence Of Mobile Internet

As per several statistics published by numerous organizations in the world, mobile internet usage has increased exponentially and it is poised to surpass desktop and laptop internet usage by end of 2014. Also, there would be more people in the world using latest mobile phones and tablets than computers and laptops. At such a juncture, not indulging in mobile marketing simply implies missing the bus for any company.

Simple Initiatives To Have A Mobile Presence

To have a presence in the mobile world, a company need not do anything major or spend a fortune. Minor changes to their existing marketing strategies to fit in the mobile scene would be sufficient.

A Mobile Website

Conventional or standard websites are best viewed on desktops. Even laptops do not offer a perfect view of many sites that weren’t designed for a 16:9 display. However, since the browsers of desktops and laptops are the same and have the same compatibilities, standard websites are viewable. These websites cannot be viewed on a mobile device, partly because the browser doesn’t support them and partly because the small display of the mobile doesn’t allow the fitting of the large fonts and conventional layouts.

Companies should get a mobile website or have a responsive web design for their existing website that can allow it to fit into any mobile browser and display.

Interactive Presence

The mobile presence should be different from a conventional online marketing strategy. Users like interactive features, prompt display of contact details, conveniently searchable offers or promotions and mobile marketing strategies must make these impeccably simple.

Apps

It may not be time yet for every company to have a mobile app but very soon apps will become integral to mobile and internet marketing. 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

How to Create a Lasting Brand By John Phanchalad

Your brand is what makes your business what it is. It separates you from your competition, and communicates your personality to the world. Make sure you’ve built a brand that is strong, and helps to make your reputation positive and enduring.

Here are the steps to creating a lasting brand:

1.    Use similar images, logos and writing styles across all the ways that you communicate. Your business’ brand is how others see you, so you’ll want to be consistent whether writing a blog, an article, and a Tweet or Facebook post. Images should be similar, and your logo must be the same across all mediums. That way readers can associate you with your logo, and they’ll know that you’re genuine.

2.    Manage all the people that represent brand, and manage them well. Since your employees, bloggers and writers all represent your brand; make sure they run all their work by you. Also, make sure they are consistently attempting to match your brand in all of their work.

3.    Use a professional Facebook account, rather than a personal account. You may not want your customers to see you celebrating your wild 40^th birthday party with the open bar. It’s much easier to stick to professional content on a business page.

4.    Use your social media page to tell your story. Tell the story about how you became the company you are today. Make sure to give a good background of your “brand,” and stay true to the brand throughout all of the posts.

5.    Do a search of your business. Search Yelp, Google, and other places for reviews of your business. You’ll wan to see if people understand your brand, and if so, do they like the brand?

These steps will help to make sure that your brand is well represented and unique enough to stand out from all the competition. Your brand is a representation of you, so make you the best brand you can be. 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

How to Increase Your Customer Retention By John Phanchalad

If you’re successful in getting a customer to your website, you’re long-term goal should be to retain that customer. By increasing your customer retention you are increasing your overall sales. Having a customer retention plan in place will make sure that revenue continues in the future.

Here are a few tips to increase customer retention for your Internet marketing business:

·         Offer free services or a trial period of your product or services. This model is often called the “freemium” model and allows customers to try your products without a commitment. This great for customers nervous about committing to a new product. Most clients who try a freemium service, continue with the product or service after the trial period is over.

·         Make your website relevant and easy to read. Find a way to ensure that the products and services shown on your site are products and services that the user actually wants to use or purchase.

·         Use customer service surveys to check how happy or unhappy your customers are with your products or services. This lets you know how to change your company, or what to keep the same.

·         Make sure that your call to action is worthy of your customer’s time. For example, if you ask them to read your blog-be sure the blog is interesting, relevant and even fun to read.

Retaining customers is obviously very relevant to making money, and your business should strive to always retain it. The more customers you have, the more money you make!

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

A Entrepreneur’s Biggest Mistake By John Phanchalad

If it wasn’t so obvious, it could be forgiven.

OK.   I’ll forgive it this once.   But pay close attention so this whopper doesn’t get you.

Let me illustrate with an example.

Larry has a small business that delivers health care.  His practice has been ripping along now for a while – doing pretty well, thank you…until recently when a huge drop off whacked him unexpectedly. New clients became sparse.  Existing ones weren’t coming in.

Cash flow dried up.   His paychecks became irregular.   Payroll became a bimonthly drama – would he get enough money in to make those checks good?  Larry figured he didn’t need a sauna or steam; he could generate his own sweat of worry continuously.

When he contacted me for help, he was trying to keep his professional cool and not sound desperate. He had that funny tone in his voice that belied his fear. He told me things had been going so well and suddenly went south.

I went through my consultative interview designed to ferret out the main problems my clients face.

What as obvious to me, Larry was blind to see.

Larry had managed to set his practice up in a fast-growing town when he had started out 15 years ago.  Now that growth had cooled down to normalcy.  Larry had been busy from day 1 of opening his doors.  He had worked hard and was delivering his care well.  He was doing OK in the money department – no great shakes, but well enough that his wife didn’t nag him about the money he brought home, until now.   If anything, this was one of the more unsettling parts of the situation.  He hated to let her down.

Larry really was a bright guy, but like so many professionals and small business people, he was treating his practice more like a job than a business.

I asked Larry about his daily activities.  He described them in great detail. His passion for his work plastered itself all over his words. The problem was that he couldn’t cash a passion check.

Larry was so busy working inside his practice that he had neglected marketing it. He knew he needed to; he was just so darn busy. Naturally, he didn’t think what could happen if he didn’t proactively ensure the steady flow of patients. He felt nearly overwhelmed already. When it hit him, he was simply unprepared.

Larry had marketed his practice some in the past. It was virtually all via the power of the pavement – he got out and walked around, met with associations, and got himself known in the community.  But since he had gotten so busy, he had stopped doing this himself and didn’t have anyone else doing it either. Larry confided that he knew he should be doing something.

So have you figured out the mistake?

•   Marketing your practice or small business is a perpetual need.

If you neglect it or do it poorly, it will come back to bite you. Some businesses die from the bite, others take months or even years to recover.

Larry was a normal, intelligent guy with a love for his profession. He practiced at a high level.  It used to be enough to be very good at what you do.  It is not anymore.

Larry had stopped working to create his practice because he was busy working in it providing services. It made him vulnerable and now he was paying the price in spades for omitting what he intuitively knew must happen.

Most  people  need  a  coach  to  help  them  see  what  they cannot.  Larry later told me that just having a coach helped him “stay on his game.”

We worked out how Larry could fix his problem.  He swallowed hard when I told him all that would be necessary to get his marketing ship righted and going full speed ahead. He accepted that it was going to take some time and no small sum of money to rectify the sins of his marketing omission.  Today Larry’s marketing ship is under full sail and moving along with a fifteen mile an hour breeze. Larry, the marketing pilot, now keeps a smile on his face most of the time.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.