Mobile Marketing Is Integral To Any Internet Marketing Strategy By John Phanchalad

Mobile marketing is relatively new but it has quickly reached a phase wherein it is poised to become the one of the most dominant forms of marketing. More people use a mobile than computers or desktops. People stay glued to their mobile phones more than they watch television or listen to the radio. The youth today may not reach newspapers but certainly reads numerous news articles on the mobile phone. Whether it is solely because of the omnipresence of mobile internet or the amazingly fast and state of the art specifications of the smart phones and tablets, mobile usage has increased manifold times and it is the most dominant device being used by consumers today.

Many companies have indulged in internet marketing in the recent years but as John Phanchalad says, from here on every company would need to have a presence in the mobile world as well, ignoring or avoiding which will be a huge blunder for any company and its products or services.

The Omnipresence Of Mobile Internet

As per several statistics published by numerous organizations in the world, mobile internet usage has increased exponentially and it is poised to surpass desktop and laptop internet usage by end of 2014. Also, there would be more people in the world using latest mobile phones and tablets than computers and laptops. At such a juncture, not indulging in mobile marketing simply implies missing the bus for any company.

Simple Initiatives To Have A Mobile Presence

To have a presence in the mobile world, a company need not do anything major or spend a fortune. Minor changes to their existing marketing strategies to fit in the mobile scene would be sufficient.

A Mobile Website

Conventional or standard websites are best viewed on desktops. Even laptops do not offer a perfect view of many sites that weren’t designed for a 16:9 display. However, since the browsers of desktops and laptops are the same and have the same compatibilities, standard websites are viewable. These websites cannot be viewed on a mobile device, partly because the browser doesn’t support them and partly because the small display of the mobile doesn’t allow the fitting of the large fonts and conventional layouts.

Companies should get a mobile website or have a responsive web design for their existing website that can allow it to fit into any mobile browser and display.

Interactive Presence

The mobile presence should be different from a conventional online marketing strategy. Users like interactive features, prompt display of contact details, conveniently searchable offers or promotions and mobile marketing strategies must make these impeccably simple.

Apps

It may not be time yet for every company to have a mobile app but very soon apps will become integral to mobile and internet marketing. 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

How to Create a Lasting Brand By John Phanchalad

Your brand is what makes your business what it is. It separates you from your competition, and communicates your personality to the world. Make sure you’ve built a brand that is strong, and helps to make your reputation positive and enduring.

Here are the steps to creating a lasting brand:

1.    Use similar images, logos and writing styles across all the ways that you communicate. Your business’ brand is how others see you, so you’ll want to be consistent whether writing a blog, an article, and a Tweet or Facebook post. Images should be similar, and your logo must be the same across all mediums. That way readers can associate you with your logo, and they’ll know that you’re genuine.

2.    Manage all the people that represent brand, and manage them well. Since your employees, bloggers and writers all represent your brand; make sure they run all their work by you. Also, make sure they are consistently attempting to match your brand in all of their work.

3.    Use a professional Facebook account, rather than a personal account. You may not want your customers to see you celebrating your wild 40^th birthday party with the open bar. It’s much easier to stick to professional content on a business page.

4.    Use your social media page to tell your story. Tell the story about how you became the company you are today. Make sure to give a good background of your “brand,” and stay true to the brand throughout all of the posts.

5.    Do a search of your business. Search Yelp, Google, and other places for reviews of your business. You’ll wan to see if people understand your brand, and if so, do they like the brand?

These steps will help to make sure that your brand is well represented and unique enough to stand out from all the competition. Your brand is a representation of you, so make you the best brand you can be. 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

How to Increase Your Customer Retention By John Phanchalad

If you’re successful in getting a customer to your website, you’re long-term goal should be to retain that customer. By increasing your customer retention you are increasing your overall sales. Having a customer retention plan in place will make sure that revenue continues in the future.

Here are a few tips to increase customer retention for your Internet marketing business:

·         Offer free services or a trial period of your product or services. This model is often called the “freemium” model and allows customers to try your products without a commitment. This great for customers nervous about committing to a new product. Most clients who try a freemium service, continue with the product or service after the trial period is over.

·         Make your website relevant and easy to read. Find a way to ensure that the products and services shown on your site are products and services that the user actually wants to use or purchase.

·         Use customer service surveys to check how happy or unhappy your customers are with your products or services. This lets you know how to change your company, or what to keep the same.

·         Make sure that your call to action is worthy of your customer’s time. For example, if you ask them to read your blog-be sure the blog is interesting, relevant and even fun to read.

Retaining customers is obviously very relevant to making money, and your business should strive to always retain it. The more customers you have, the more money you make!

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

A Entrepreneur’s Biggest Mistake By John Phanchalad

If it wasn’t so obvious, it could be forgiven.

OK.   I’ll forgive it this once.   But pay close attention so this whopper doesn’t get you.

Let me illustrate with an example.

Larry has a small business that delivers health care.  His practice has been ripping along now for a while – doing pretty well, thank you…until recently when a huge drop off whacked him unexpectedly. New clients became sparse.  Existing ones weren’t coming in.

Cash flow dried up.   His paychecks became irregular.   Payroll became a bimonthly drama – would he get enough money in to make those checks good?  Larry figured he didn’t need a sauna or steam; he could generate his own sweat of worry continuously.

When he contacted me for help, he was trying to keep his professional cool and not sound desperate. He had that funny tone in his voice that belied his fear. He told me things had been going so well and suddenly went south.

I went through my consultative interview designed to ferret out the main problems my clients face.

What as obvious to me, Larry was blind to see.

Larry had managed to set his practice up in a fast-growing town when he had started out 15 years ago.  Now that growth had cooled down to normalcy.  Larry had been busy from day 1 of opening his doors.  He had worked hard and was delivering his care well.  He was doing OK in the money department – no great shakes, but well enough that his wife didn’t nag him about the money he brought home, until now.   If anything, this was one of the more unsettling parts of the situation.  He hated to let her down.

Larry really was a bright guy, but like so many professionals and small business people, he was treating his practice more like a job than a business.

I asked Larry about his daily activities.  He described them in great detail. His passion for his work plastered itself all over his words. The problem was that he couldn’t cash a passion check.

Larry was so busy working inside his practice that he had neglected marketing it. He knew he needed to; he was just so darn busy. Naturally, he didn’t think what could happen if he didn’t proactively ensure the steady flow of patients. He felt nearly overwhelmed already. When it hit him, he was simply unprepared.

Larry had marketed his practice some in the past. It was virtually all via the power of the pavement – he got out and walked around, met with associations, and got himself known in the community.  But since he had gotten so busy, he had stopped doing this himself and didn’t have anyone else doing it either. Larry confided that he knew he should be doing something.

So have you figured out the mistake?

•   Marketing your practice or small business is a perpetual need.

If you neglect it or do it poorly, it will come back to bite you. Some businesses die from the bite, others take months or even years to recover.

Larry was a normal, intelligent guy with a love for his profession. He practiced at a high level.  It used to be enough to be very good at what you do.  It is not anymore.

Larry had stopped working to create his practice because he was busy working in it providing services. It made him vulnerable and now he was paying the price in spades for omitting what he intuitively knew must happen.

Most  people  need  a  coach  to  help  them  see  what  they cannot.  Larry later told me that just having a coach helped him “stay on his game.”

We worked out how Larry could fix his problem.  He swallowed hard when I told him all that would be necessary to get his marketing ship righted and going full speed ahead. He accepted that it was going to take some time and no small sum of money to rectify the sins of his marketing omission.  Today Larry’s marketing ship is under full sail and moving along with a fifteen mile an hour breeze. Larry, the marketing pilot, now keeps a smile on his face most of the time.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.