How to Create a Lasting Brand By John Phanchalad

Your brand is what makes your business what it is. It separates you from your competition, and communicates your personality to the world. Make sure you’ve built a brand that is strong, and helps to make your reputation positive and enduring.

Here are the steps to creating a lasting brand:

1.    Use similar images, logos and writing styles across all the ways that you communicate. Your business’ brand is how others see you, so you’ll want to be consistent whether writing a blog, an article, and a Tweet or Facebook post. Images should be similar, and your logo must be the same across all mediums. That way readers can associate you with your logo, and they’ll know that you’re genuine.

2.    Manage all the people that represent brand, and manage them well. Since your employees, bloggers and writers all represent your brand; make sure they run all their work by you. Also, make sure they are consistently attempting to match your brand in all of their work.

3.    Use a professional Facebook account, rather than a personal account. You may not want your customers to see you celebrating your wild 40^th birthday party with the open bar. It’s much easier to stick to professional content on a business page.

4.    Use your social media page to tell your story. Tell the story about how you became the company you are today. Make sure to give a good background of your “brand,” and stay true to the brand throughout all of the posts.

5.    Do a search of your business. Search Yelp, Google, and other places for reviews of your business. You’ll wan to see if people understand your brand, and if so, do they like the brand?

These steps will help to make sure that your brand is well represented and unique enough to stand out from all the competition. Your brand is a representation of you, so make you the best brand you can be. 

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