List Your Business In Local Directories By John Phanchalad

Based on experts’ advice, listing your business website in such local directories will help the visibility of your website in the Search Engine. Actually, it is true. Here are the reasons:

1. If you are targeting your local place for local customers, 64% of local customers use online and use search engine and directories to find local businesses. And today, there’s only 28% of people use old paper directories.

2. The number of online searches for local businesses is up 58%. It actually begun to grow In 2008/09

3. Local search promotes your business directly  to local customers

4. Local directories are the highest conversion levels of all local advertising channels.

5. Mobile internet usage continues to grow

6. There is sure great return on investment because your business info is enlisted and more visible online

7. Only 10% of businesses have claimed their Google Places local listings

8. Many of the best local SEO opportunities are free (for now!)

9. As internet suddenly booms, the local newspaper readership is in massive decline, down 40-80%

10. 70% of local online consumers trust and rely on online business reviews

The ten reasons why local listing directories are important are enough proofs that SEO is indeed for business. Together with online marketing,  it will be easier for you to promote your website online and increase your ranking because most local directories are do-follow. So it means, there are backlinks in return.  But aside from enlisting your  website in such local directories, never forget the importance of content.

As a matter of fact, unique content is still indeed for local directories because aside from important information like address, phone numbers, and of course, the business, the description about your business is needed and each local directory website where you will submit your website should have different descriptions in order to avoid duplicate content.

To make your online marketing success, ask John Phanchalad.

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Defining Hard Selling And Soft Selling By John Phanchalad

If you know John Phanchalad, for sure you know that he agrees more in soft selling. But the question now here is, what are the differences of hard selling and soft selling?

Let’s talk about hard selling first. It is an aggressive strategy and usually, it gives a high amount of pressure to prospective customers. If you are the one who directly promoting products to customers, you will look and sound needy. Yes, this strategy is very straight to the point, but if you give much pressure and talk more about your company and products, customers will feel bored and not interested to listen to you.

Using this strategy too much will only push your clients away. So instead of giving an aggressive approach, why not give a friendly approach? The reason why John P. wants a soft selling is because it aims on relationship-building rather than talking about the product. In short, this is indirect selling. Remember, customers won’t get interested if you are too pushy. They want something that can prove that your product is useful.

In advertising, to make a campaign successful, they get ideas from usual activity in life or that can be happened in real life. It is actually called “slice of life”. This presentation is very short but gives a powerful message. As a matter of fact, it can be a soft selling because they only show a short story with the product. Without saying a “needy” statement many potential customers got interested on the products.

So in online world, online selling can be a soft one by making unique content on blogs and social media platforms. These platforms are best tools to build relationship and brand awareness.To help you more about soft selling in online, ask John Phanchalad on how to execute it.

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Content Is A King, But How To Write A Good Content By John Phanchalad

It is very easy to say that “Content Is A King”, but how can you execute this idea? According to John Phanchalad, the most effective ways to make an attractive content that anyone will get curios are:

It should tell personal opinion

It is very easy to write a write-up if it is all about your opinion. However, not all of your audience will agree with your views. So how can you write an article or blog that tells about your opinion, while avoiding reaching the boiling point of your audience? To help you write an effective article with a bit personal view, seek advice from an expert. You can ask help about blog creation to John Phanchalad. He is an expert in online marketing for more than 1 year. He’s sharing his expertise which has been developed over several years of experience.

Over time under his coaching, success in online marketing is not possible. Your failures will become a history, and a lesson that should be avoided. As a matter of fact, failures from your previous work experiences are effective sources to make your stories with your readers. You can show them how the business works and inspire them.

Write a Content About News or Trending Topics

Yahoo news is the best site to get a trending topic. You don’t need to sound like a serious one. You can write a news about tips and something interesting and fun topics. Aside from Yahoo, there are lots of websites that contain trending topics like Mashable and even Facebook. If you want to explore other news websites, make sure they contain newsworthy articles and related to your industry. You can give your opinion on your content and let your readers give their opinions. With that, you can drive more traffic and lots of visitors will come to your website.

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Using the Internet to Market Your Brand/Business By John Phanchalad

The internet has opened up a world of possibilities for advertising and marketing. There are millions of new users each day. If you have yet to take advantage of what the internet can do for your brand/business now is the time!

JohnPhanchalad one of the early pioneers in internet marketing has paved the way for other businesses and brands to follow his model. He currently acts as CEO of JP Digital Tech a business to business marketing service that offers a turn key approach to internet marketing.

Why It Works

Using the internet, more specifically social media to spread the word about your business works because there are so many people that use social media to spread the word about a business that they like. Of course you need the basics to really gain the recognition that you need. Starting with a well styled website is the foundation for everything else you do online for marketing.

The right styled website can  help you to put your “best face” forward and get your business or brand the recognition that you need to enjoy the success you are striving for. There have been quite a few studies done the last decade or so when it comes to internet marketing.

The research has determined that over 50% of people looking for a product or a service use the internet to do their searching. John Phanchalad and JP Digital Tech uses the most current research to come up with effective models to use the internet to best market a brand or business.  If 50% of all consumers are turning to the internet to find the business or products they plan on using than there is great potential that you can corner a part of that market if you have the right tools in place to get the attention of consumers.

Using the Right Tools

John Phanchalad has been involved with internet marketing really since the inception of internet marketing. While the world wide web is a household idea that most people have access to when John Phanchalad firs got started in the industry it was really on the cutting edge.

Luckily if you use the services of JP Digital Tech headed up by John you will not have to worry about which tools work best. Those things are figured out for you by an industry leader! Using the right online tools to reach your specific audience is the only way to effectively use internet marketing!

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Business To Business Sales Marketing Online By John Phanchalad

If you are a business that markets to other businesses your task online may be a bit more difficult than a business that markets to consumers directly. You need the right support to make the right choices. John Phanchalad has the experience in B2B marketing that can take your business over the top.

                        

The goal is to always stand out from the pack. Online the pack is pretty large so narrowing it down can be a real challenge with out the right support in your corner. There are a lot of hurdles to overcome to make sure that you can reach the right audience.

An improperly structured campaign is a waste of time and money. John Phanchalad and JP Digital Tech has helped both small and large businesses get their message out to the right audience in over 11 countries.

Making the Right Call

As a business to business company you are dealing with a market base that is a little more sophisticated than the average consumer. You are also dealing with a market that may be a bit wider than one that deals directly with consumers.

Making the right call on how you want your business to be presented is not that easy online. When you are not meeting with people face to face so that they can shake your hand and decide whether they think you are honest or not makes the importance of presentation that much more important.

John Phanchalad and his team know exactly what works and what you should avoid especially during business to business marketing strategies. Promoting your business to other businesses requires that you present your business in the right light! You do not want any misconceptions about what type of business you are and what type of services you can provide.

Strong Reputation

Any business needs to insure that they have a strong positive reputation but when you are a B2B type business your reputation can either make or break the deal. The first thing that another business learns about your business is directed by your website.

An opinion is formed as soon as a potential client stops at your website. If your website is attractive and functional than you will leave a positive impression and a foundation to build on. If your website is not engaging you will leave a negative impression and possibly lose hope of forging a business relationship.

John Phanchalad understands B2B marketing better than anyone else! Take advantage of his expertise by enlisting the help of  JP Digital Tech! 

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Is Guest Posting On its Way Out? By John Phanchalad

Guest posting has always been the main weapon for a website looking to market itself. Companies like JP DigitalTech have been selling guest posting packages for years, but things changed in 2013. Ripples were on the horizon and people were starting to prophesise the death of guest posting.

Is this really the case, though?

The Truth

According to John Phanchalad, CEO of JP Digital Tech, this isn’t the case at all. The scene has changed, but it would be wrong to completely pull away from this tried and tested marketing practice.

Sharing is Caring

John Phanchalad further goes on to say Google wants to encourage collaboration and sharing. This is why they promote the use of guest posts as a means to promote a product or website.

What they don’t want is lots of irrelevant websites coming together to flood the search engines with garbage. The emphasis is on the quality of the guest post and where it’s posted, as opposed to the quantity.

Spend More Time on Posting

Take the foot off the gas and spend more time crafting each individual post. Write about something worthwhile and stop caring about how many posts you have. Choose websites with higher rankings and produce something they’ve never seen before.

Low-quality posts on poorly ranked websites won’t get you anything. And the owner of the site likely won’t accept it. They have a lot to lose by publishing garbage.

In short, guest posting is here to stay, but the bad writers have been pushed out of the industry. For the talented and those who want to do things by the book, this is a positive development.

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Six MORE Words to Avoid in Your Blog Writing By John Phanchalad

You want to keep your readers entertained, and inspired. Some words just bog down your writing and aren't a good idea to use. Many of them are fine to use when you are speaking to someone, but not so great for the written word. Avoid these six words and your writing will improve, advises JohnPhanchalad, who is the CEO of the successful JP Digital Tech consulting services

                                                   

Quite – If you use the word “quite,” you usually mean something like either a little bit or completely or almost, but not quite. It's a word that only adds fluff most of the time. It's better to use a different word.

Amazing – This word is often overused by too many people and is associated with pop culture. It's overused so much that it has lost any value or meaning.

Literally – If something is true, you don't need to add “literally.” This is another word that is often misused. Too many people are saying “literally,” when they don't really mean it. If it's literal, you don't need to tell your audience.

Stuff – Stuff is a bit too informal. It's too casual and too generic. Call your stuff exactly what it is.

Things – “Things” are like “stuff.” The term is too general. Name your things when you write.

Got – “Got” is a lazy word that's fine in speech, but too lazy for the written word, especially if you are trying to convey a professional persona.

If you need more help marketing your business, speak to JohnPhanchalad at JP Digital Tech.

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Why Proximity Based Marketing Could Work for You By John Phanchalad

A relatively new wave in online and internet marketing, proximity based marketing uses the location on the GPS app of a phone, or the Wi-Fi location of a device to figure out where a customer is using the device from and where they are. Although this technology is new, John Phanchalad and his staff at JP Digital Tech want you to know what it could possibly do for your marketing scheme, both online and at your physical location.

Lure In New Customers

As customers are walking near or by your retail location, have special deals, coupons, and more sent to your shopper’s devices. Somewhere around a third of consumers will answer a call-to-action (one even as simple as an invitation inside) when they can see the physical business nearby. One day, this technology will expand to include many different formats, but at the moment it can only use mobile or Wi-Fi enabled devices. Still yet, John Phanchalad and JP Digital Tech can show you how to create a possible beacon that can help to reach out and pull new customers into your store.

Figure Out Who Buys What, Where and How

Another helpful way to use proximity in marketing is for gathering important customer information. This information can help you to better target customers through recommendations, giving them important information about the products they are looking at, or even by helping to optimize both your store and your webpage based upon information about what certain consumers, from where, purchase what. You can also integrate the most popular options for payment into your webpage, meaning that customers can use whichever is the most convenient for you. Although this work may seem daunting, JP Digital Tech and those in the business like John Phanchalad can help.

How to Use

As mentioned before, you may be able to use landing pages or surveys to gather information about customers. You may also be able to utilize the help of social media campaigns and pages to pinpoint where and who you customers are. Pages like Foursquare and location targeting through webpages may also be very helpful tools to have on your side. Using this type of technology is all about catering to both customers’ wants and needs. If you are ready to take the plunge with proximity marketing, call John Phanchalad and JPDigital Tech today. They can have you up-and-running in no time.

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Websites Still Matter and Will for Awhile By John Phanchalad

Internet marketing is constantly changing as technology keeps advancing forward. John Phanchalad of JP Digital Tech is an internet marketing advisor that understands the nuances of online marketing. John Phanchalad is a proponent of moving your marketing approach forward, but still holding to traditional techniques. Social media and other new marketing platforms are changing the way that consumers choose products and services. However, the website as an internet marketing tool is still as powerful as ever and isn’t going anywhere anytime soon.

John Phanchalad still urges businesses to use websites as a marketing tool and here are a few of the reasons why:

Brand Potential

No other internet marketing tool allows for the brand potential that exists on your own website. Your website has your design, layout and logo. This allows you to make the viewer’s entire experience on your website centered on your brand. Viewers of your website will not see any competing content on your site and will only be totally immersed in your business. This is unique to only your website and this has value that can’t be duplicated by any other internet marketing tool.

You Have Control

On your own website you have control over everything. This includes not only the layout and design of your site, but also the amount of pages and plugins. Everything on your site is approved by you. This allows you to create a customized experience for viewers of your website. You can even add links from your website to your social media pages. This level of control can only be found on your own website.

Create Content That Matters

On Twitter or Facebook, you have to adhere to word count limitations. This puts restrictions on the type of content that you create. However, on your own website, you have the ability to create original content that really gets the reader’s attention. The content along with the design and layout of your website can combine to create just the right experience for readers of your site. You can even include call to actions within your content that prompts online users to take the action that you most desire.

SEO Purposes

If you want to be recognized by search engines you must have a business website. This was true in the past and is still true today. As internet marketing techniques change the importance of a website will continue to remain. 

How To Measure Internet Marketing Success By John Phanchalad

Having a website or a social media account is not enough to claim internet marketing success. John Phanchalad of JP Digital Tech is an internet marketing guru that specializes in helping businesses of all sizes measure online marketing success. John Phanchalad doesn’t promote complex analyzing tools or difficult to understand software; instead he suggests understanding what is important to your business.

Here are some of the many tips to measuring internet marketing success that are recommended by John Phanchalad:

What Do You Expect From Your Website?

The only way to really measure if something is successful, is to have something to compare the data with. Your goals become the measuring stick that you use to determine if your internet marketing techniques are working effectively. For example, if your website is designed to promote a product, you should determine a goal for sales. However, if your website is designed to promote a blog, you should create a goal based on views and comments posted. You can then evaluate the data with your goals in mind and see how close you are to making them possible.

Focus on Increases

It is important to analyze data related to traffic increases and find out why traffic spiked. By determining the cause of increased traffic, you can begin to make it reoccurring. You should determine how many online users come to your site directly and from what other sites is traffic generated from. If you understand where your traffic comes from, you can make changes to your internet marketing strategy to increase traffic even more.

Do Visitors Stay?

Don’t simply track the sales of your business, because that doesn’t always reflect if consumers are getting what they need from your website. Some individuals are simply coming to your site in search of information. You must sort data to find out if online users are getting the insight they are in search of from your website.

You Have To Evaluate Success

Evaluation is the critical part of any effective internet marketing strategy, because it ensures that you see results. The definition of success is not the same for every business, but you must have some way to measure the success of the many internet marketing strategies that you implement. This will ensure that your results are lasting and that your online marketing campaigns are most effective. Measuring success is an integral part of the process and should not be forgotten.