Mobile Marketing Is Integral To Any Internet Marketing Strategy By John Phanchalad

Mobile marketing is relatively new but it has quickly reached a phase wherein it is poised to become the one of the most dominant forms of marketing. More people use a mobile than computers or desktops. People stay glued to their mobile phones more than they watch television or listen to the radio. The youth today may not reach newspapers but certainly reads numerous news articles on the mobile phone. Whether it is solely because of the omnipresence of mobile internet or the amazingly fast and state of the art specifications of the smart phones and tablets, mobile usage has increased manifold times and it is the most dominant device being used by consumers today.

Many companies have indulged in internet marketing in the recent years but as John Phanchalad says, from here on every company would need to have a presence in the mobile world as well, ignoring or avoiding which will be a huge blunder for any company and its products or services.

The Omnipresence Of Mobile Internet

As per several statistics published by numerous organizations in the world, mobile internet usage has increased exponentially and it is poised to surpass desktop and laptop internet usage by end of 2014. Also, there would be more people in the world using latest mobile phones and tablets than computers and laptops. At such a juncture, not indulging in mobile marketing simply implies missing the bus for any company.

Simple Initiatives To Have A Mobile Presence

To have a presence in the mobile world, a company need not do anything major or spend a fortune. Minor changes to their existing marketing strategies to fit in the mobile scene would be sufficient.

A Mobile Website

Conventional or standard websites are best viewed on desktops. Even laptops do not offer a perfect view of many sites that weren’t designed for a 16:9 display. However, since the browsers of desktops and laptops are the same and have the same compatibilities, standard websites are viewable. These websites cannot be viewed on a mobile device, partly because the browser doesn’t support them and partly because the small display of the mobile doesn’t allow the fitting of the large fonts and conventional layouts.

Companies should get a mobile website or have a responsive web design for their existing website that can allow it to fit into any mobile browser and display.

Interactive Presence

The mobile presence should be different from a conventional online marketing strategy. Users like interactive features, prompt display of contact details, conveniently searchable offers or promotions and mobile marketing strategies must make these impeccably simple.

Apps

It may not be time yet for every company to have a mobile app but very soon apps will become integral to mobile and internet marketing. 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.