Internet marketing is a complicated exercise and an extensive one too. There are various facets of internet marketing and many little processes constitute the entire premise. It is not as simple as print marketing where you can only advertise in the newspapers, print a few brochures and circulate a few hundred flyers. As John Phanchalad of JP Digital Tech says, internet marketing is a much broader phenomenon than traditional marketing.

There are various types of internet marketing. You can opt for search engine optimization, online advertising, social networking, social media marketing, video marketing and content marketing among others. In most cases, companies have to indulge in all these different methods of internet marketing to create an impact. Once you start exploring these various domains or sub domains, you would realise that they are very closely interrelated as well. Search engine optimization relies heavily on content marketing. Social media marketing would call for video marketing to make an effective strategy. Online advertising would also need search engine optimization among other strategies.

At the end of the day, a company has to come up with an inclusive internet marketing strategy which caters to all its facets but at the same time makes the most of what is comfortably affordable for the company and also the most rewarding. A natural question thus is where to get started with internet marketing.

John Phanchalad of JP Digital Tech has a very simple solution to that question. He says that a company can invest in all methods of internet marketing, right at the start and simultaneously if their marketing budgets allow such a luxury. If the budgets are not very accommodating, in other words stringent in regards to expenses, then one can always decide which method would be the simplest and easiest to go about with.

Search engine optimization is at the crux of internet marketing and that cannot be avoided but if a company cannot invest sufficient amounts of time for such strategies to show results then online advertisements have to be the commencing point. Social networking or social media marketing do not cost much money and a company should explore the viral mediums. Video marketing would be slightly expensive and hence that can take a backseat at the start. Content marketing is very economic if someone in the company is developing the content but not otherwise. Yet, it would cost much less than online advertisements and video marketing campaigns.

If there is no stringency in the marketing budget then a company should be aggressive with search engine optimization, online advertising and video marketing while utilizing social media to its fullest potential. 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.