Internet marketing is a complicated
exercise and an extensive one too. There are various facets of internet
marketing and many little processes constitute the entire premise. It is not as
simple as print marketing where you can only advertise in the newspapers, print
a few brochures and circulate a few hundred flyers. As John Phanchalad of JP
Digital Tech says, internet marketing is a much broader phenomenon than
traditional marketing.
There are various types of internet
marketing. You can opt for search engine optimization, online advertising,
social networking, social media marketing, video marketing and content
marketing among others. In most cases, companies have to indulge in all these
different methods of internet marketing to create an impact. Once you start
exploring these various domains or sub domains, you would realise that they are
very closely interrelated as well. Search engine optimization relies heavily on
content marketing. Social media marketing would call for video marketing to
make an effective strategy. Online advertising would also need search engine
optimization among other strategies.
At the end of the day, a company has to
come up with an inclusive internet marketing strategy which caters to all its
facets but at the same time makes the most of what is comfortably affordable
for the company and also the most rewarding. A natural question thus is where
to get started with internet marketing.
John Phanchalad of JP Digital Tech has a
very simple solution to that question. He says that a company can invest in all
methods of internet marketing, right at the start and simultaneously if their
marketing budgets allow such a luxury. If the budgets are not very
accommodating, in other words stringent in regards to expenses, then one can
always decide which method would be the simplest and easiest to go about with.
Search engine optimization is at the crux
of internet marketing and that cannot be avoided but if a company cannot invest
sufficient amounts of time for such strategies to show results then online
advertisements have to be the commencing point. Social networking or social
media marketing do not cost much money and a company should explore the viral
mediums. Video marketing would be slightly expensive and hence that can take a
backseat at the start. Content marketing is very economic if someone in the company
is developing the content but not otherwise. Yet, it would cost much less than
online advertisements and video marketing campaigns.
If there is no stringency in the marketing
budget then a company should be aggressive with search engine optimization, online
advertising and video marketing while utilizing social media to its fullest
potential.
For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.
For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.
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