Targeted Content Development Strategy for the Internet: An Introduction By John Phanchalad

Are you looking to expand your company’s brand recognition and build a larger base of devoted clientele? Nowadays, the Internet is one of your greatest allies in terms of marketing. In particular, content development can be vital in building your brand and getting your name out there. Read on to learn more about content and how it can help you market your company through the Internet.

What is content development?

Content can refer to anything your business would use, such as brochures, paper ads, press releases and even special offers. It can include text, video graphics and audio recordings. Therefore, you can see the wide range of what content can be and the many uses it can have.

However, the open-ended nature of content will require you to fine tune your strategy. According to John Phanchalan of JP Digital Tech, effective content marketing needs to directly target your objectives, whether that is increased sales, greater exposure or driving traffic to your website. So just hiring a content producer won’t be effective without a plan for the type of content you want them to produce.

Different Types of Content

As Phanchalan says, content can be divided into five major groups: editorial, marketing, public relations, search engine optimization, and social media.

These five groups of content will accomplish different things. For example, investing in search engine optimization will steer traffic to your website, whereas social media will help you build a following and help you with public relations. You can also use social media as a platform to share news and updates, letting your fans know that your business is growing and big things are happening.

Content Development: Some Things to Think About

Before you start implementing a content development plan for internet marketing, here are some things to consider. The first priority is your audience. Who are you trying to reach and for what purpose? Are you looking to reach out to potential clients or connect with loyal fans who are already using your services or products?

After you’ve established who you’re trying to reach, you can think about style. This can refer to the tone, subject matter and type of media you wish to include, whether it be text, pictures or video.

Then, your next decision is frequency. How often do you produce new content and where? Do you post a nifty update on Twitter every few hours, or a new blog post once a week? Again, this will depend on who you’re trying to reach and your resources for producing new material.

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