The Traditional Sales Formula By John Phanchalad

               

 You may wonder why your online business is not as successful as your traditional sales department, and if perhaps you should hire an online marketing consultant like John Phanchalad from JP Digital Tech. The traditional business sales formula is all about getting your people out in the community and communicating with the customers. Through communication, salesmen get to know their customer base, begin to understand their customers’ needs, and are able to secure sales. Traditional business tactics rely on establishing a rapport with a client and then leading them to the sale by appealing to their needs and their unique personalities. A good salesman never treats a customer as just another sale.

                Instead, good salesmen treat each customer as the sale: the only sale that matters. This is absolutely critical because customers want to feel like a unique individual whose needs matter, and they often will not tolerate being treated to anything less than a salesman’s full attention. A salesman should be looked at as an extension of your company’s image or brand. When a customer is disappointed with a salesman, that customer is disappointed with your company. When your customer denies a salesman’s attempt to close a sale, that customer has just cut ties with your company and damaged your relationship.

                Despite the apparent differences, online marketing is surprisingly similar to traditional forms of marketing. If your marketing strategy involves putting up a website for buying your product or service and you expect that to be sufficient to convince people to go to you over your competition, then you are setting yourself up for failure. People want to be led to the sale, not to have to find it on their own. In short, they want a call to action, and they want people to talk to who can address their needs when they want them to, and at the click of a button. To reiterate, if you do not have good online customer service and marketing, you will lose countless sales. You may still do some small amount of businesses on your website, but you will not be able to control your online sector of the business world, and most of your potential customers will settle with your competition instead of you.

                Luckily, there are options for business owners who do not have their own dedicated online marketing staff to sort out and dissolve these problems, as well as for companies whose marketing staff have failed to dissolve these issues. Online marketing consultants like John Phanchalad at JP Digital Tech are capable of assessing your website’s business, and figuring out which areas are the weakest and then removing those weaknesses. With an experienced online marketing consultant like John Phanchalad, you can ensure that your online sales are at least as effective as your ground sales.

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