Why Proximity Based Marketing Could Work for You By John Phanchalad

A relatively new wave in online and internet marketing, proximity based marketing uses the location on the GPS app of a phone, or the Wi-Fi location of a device to figure out where a customer is using the device from and where they are. Although this technology is new, John Phanchalad and his staff at JP Digital Tech want you to know what it could possibly do for your marketing scheme, both online and at your physical location.

Lure In New Customers

As customers are walking near or by your retail location, have special deals, coupons, and more sent to your shopper’s devices. Somewhere around a third of consumers will answer a call-to-action (one even as simple as an invitation inside) when they can see the physical business nearby. One day, this technology will expand to include many different formats, but at the moment it can only use mobile or Wi-Fi enabled devices. Still yet, John Phanchalad and JP Digital Tech can show you how to create a possible beacon that can help to reach out and pull new customers into your store.

Figure Out Who Buys What, Where and How

Another helpful way to use proximity in marketing is for gathering important customer information. This information can help you to better target customers through recommendations, giving them important information about the products they are looking at, or even by helping to optimize both your store and your webpage based upon information about what certain consumers, from where, purchase what. You can also integrate the most popular options for payment into your webpage, meaning that customers can use whichever is the most convenient for you. Although this work may seem daunting, JP Digital Tech and those in the business like John Phanchalad can help.

How to Use

As mentioned before, you may be able to use landing pages or surveys to gather information about customers. You may also be able to utilize the help of social media campaigns and pages to pinpoint where and who you customers are. Pages like Foursquare and location targeting through webpages may also be very helpful tools to have on your side. Using this type of technology is all about catering to both customers’ wants and needs. If you are ready to take the plunge with proximity marketing, call John Phanchalad and JPDigital Tech today. They can have you up-and-running in no time.

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