Huwebes, Enero 9, 2014

Is Guest Posting On its Way Out? By John Phanchalad

Guest posting has always been the main weapon for a website looking to market itself. Companies like JP DigitalTech have been selling guest posting packages for years, but things changed in 2013. Ripples were on the horizon and people were starting to prophesise the death of guest posting.

Is this really the case, though?

The Truth

According to John Phanchalad, CEO of JP Digital Tech, this isn’t the case at all. The scene has changed, but it would be wrong to completely pull away from this tried and tested marketing practice.

Sharing is Caring

John Phanchalad further goes on to say Google wants to encourage collaboration and sharing. This is why they promote the use of guest posts as a means to promote a product or website.

What they don’t want is lots of irrelevant websites coming together to flood the search engines with garbage. The emphasis is on the quality of the guest post and where it’s posted, as opposed to the quantity.

Spend More Time on Posting

Take the foot off the gas and spend more time crafting each individual post. Write about something worthwhile and stop caring about how many posts you have. Choose websites with higher rankings and produce something they’ve never seen before.

Low-quality posts on poorly ranked websites won’t get you anything. And the owner of the site likely won’t accept it. They have a lot to lose by publishing garbage.

In short, guest posting is here to stay, but the bad writers have been pushed out of the industry. For the talented and those who want to do things by the book, this is a positive development.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.tumblr.com.
 



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