Guest posting has always been the main weapon for a website looking to
market itself. Companies like JP DigitalTech have been selling guest posting packages for years, but things changed
in 2013. Ripples were on the horizon and people were starting to prophesise the
death of guest posting.
Is this really the case, though?
The Truth
According to John Phanchalad,
CEO of JP Digital Tech, this isn’t
the case at all. The scene has changed, but it would be wrong to completely
pull away from this tried and tested marketing practice.
Sharing is Caring
John Phanchalad further goes on
to say Google wants to encourage collaboration and sharing. This is why they
promote the use of guest posts as a means to promote a product or website.
What they don’t want is lots of irrelevant websites coming together to
flood the search engines with garbage. The emphasis is on the quality of the
guest post and where it’s posted, as opposed to the quantity.
Spend More Time on Posting
Take the foot off the gas and spend more time crafting each individual
post. Write about something worthwhile and stop caring about how many posts you
have. Choose websites with higher rankings and produce something they’ve never
seen before.
Low-quality posts on poorly ranked websites won’t get you anything. And
the owner of the site likely won’t accept it. They have a lot to lose by
publishing garbage.
In short, guest posting is here to stay, but the bad writers have been
pushed out of the industry. For the talented and those who want to do things by
the book, this is a positive development.
For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.tumblr.com.
For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.tumblr.com.
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