Websites Still Matter and Will for Awhile By John Phanchalad

Internet marketing is constantly changing as technology keeps advancing forward. John Phanchalad of JP Digital Tech is an internet marketing advisor that understands the nuances of online marketing. John Phanchalad is a proponent of moving your marketing approach forward, but still holding to traditional techniques. Social media and other new marketing platforms are changing the way that consumers choose products and services. However, the website as an internet marketing tool is still as powerful as ever and isn’t going anywhere anytime soon.

John Phanchalad still urges businesses to use websites as a marketing tool and here are a few of the reasons why:

Brand Potential

No other internet marketing tool allows for the brand potential that exists on your own website. Your website has your design, layout and logo. This allows you to make the viewer’s entire experience on your website centered on your brand. Viewers of your website will not see any competing content on your site and will only be totally immersed in your business. This is unique to only your website and this has value that can’t be duplicated by any other internet marketing tool.

You Have Control

On your own website you have control over everything. This includes not only the layout and design of your site, but also the amount of pages and plugins. Everything on your site is approved by you. This allows you to create a customized experience for viewers of your website. You can even add links from your website to your social media pages. This level of control can only be found on your own website.

Create Content That Matters

On Twitter or Facebook, you have to adhere to word count limitations. This puts restrictions on the type of content that you create. However, on your own website, you have the ability to create original content that really gets the reader’s attention. The content along with the design and layout of your website can combine to create just the right experience for readers of your site. You can even include call to actions within your content that prompts online users to take the action that you most desire.

SEO Purposes

If you want to be recognized by search engines you must have a business website. This was true in the past and is still true today. As internet marketing techniques change the importance of a website will continue to remain.