Defining Hard Selling And Soft Selling By John Phanchalad

If you know John Phanchalad, for sure you know that he agrees more in soft selling. But the question now here is, what are the differences of hard selling and soft selling?

Let’s talk about hard selling first. It is an aggressive strategy and usually, it gives a high amount of pressure to prospective customers. If you are the one who directly promoting products to customers, you will look and sound needy. Yes, this strategy is very straight to the point, but if you give much pressure and talk more about your company and products, customers will feel bored and not interested to listen to you.

Using this strategy too much will only push your clients away. So instead of giving an aggressive approach, why not give a friendly approach? The reason why John P. wants a soft selling is because it aims on relationship-building rather than talking about the product. In short, this is indirect selling. Remember, customers won’t get interested if you are too pushy. They want something that can prove that your product is useful.

In advertising, to make a campaign successful, they get ideas from usual activity in life or that can be happened in real life. It is actually called “slice of life”. This presentation is very short but gives a powerful message. As a matter of fact, it can be a soft selling because they only show a short story with the product. Without saying a “needy” statement many potential customers got interested on the products.

So in online world, online selling can be a soft one by making unique content on blogs and social media platforms. These platforms are best tools to build relationship and brand awareness.To help you more about soft selling in online, ask John Phanchalad on how to execute it.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.tumblr.com.