How To Measure Internet Marketing Success By John Phanchalad

Having a website or a social media account is not enough to claim internet marketing success. John Phanchalad of JP Digital Tech is an internet marketing guru that specializes in helping businesses of all sizes measure online marketing success. John Phanchalad doesn’t promote complex analyzing tools or difficult to understand software; instead he suggests understanding what is important to your business.

Here are some of the many tips to measuring internet marketing success that are recommended by John Phanchalad:

What Do You Expect From Your Website?

The only way to really measure if something is successful, is to have something to compare the data with. Your goals become the measuring stick that you use to determine if your internet marketing techniques are working effectively. For example, if your website is designed to promote a product, you should determine a goal for sales. However, if your website is designed to promote a blog, you should create a goal based on views and comments posted. You can then evaluate the data with your goals in mind and see how close you are to making them possible.

Focus on Increases

It is important to analyze data related to traffic increases and find out why traffic spiked. By determining the cause of increased traffic, you can begin to make it reoccurring. You should determine how many online users come to your site directly and from what other sites is traffic generated from. If you understand where your traffic comes from, you can make changes to your internet marketing strategy to increase traffic even more.

Do Visitors Stay?

Don’t simply track the sales of your business, because that doesn’t always reflect if consumers are getting what they need from your website. Some individuals are simply coming to your site in search of information. You must sort data to find out if online users are getting the insight they are in search of from your website.

You Have To Evaluate Success

Evaluation is the critical part of any effective internet marketing strategy, because it ensures that you see results. The definition of success is not the same for every business, but you must have some way to measure the success of the many internet marketing strategies that you implement. This will ensure that your results are lasting and that your online marketing campaigns are most effective. Measuring success is an integral part of the process and should not be forgotten.